What is particulate matter (PM) 2.5? Or PM10? If you asked a person living in China this question a few years ago, they might have be confused and unable to answer. Now, most Chinese people will be able to tell you that these mixtures of solid and liquid particles are pollutants and that they are harmful when inhaled.
Fortunately, thanks to social media, environmental awareness regarding air quality has increased substantially in recent years for people living in China. This environmental awareness has also promoted and supported a market for the sale of air pollution face masks as well as air quality monitoring devices.
By measuring the air quality index (AQI) using these devices, people living in China have learned to change their behaviours on days when the AQI is particularly high. Many will elect to remain indoors on those days to avoid breathing polluted air.
In recent years, people living in China have begun to use apps on their smartphones to monitor their AQI. Increasingly, more families are also starting to purchase air filtration devices to keep the air in their homes clean. Even building and property managers are considering installing air quality monitoring and filtration systems within their AC units.
These changes pose promising market opportunities for many Chinese manufacturers with the support of the Chinese government. For foreign companies working on air pollution such as ourselves, these opportunities are equally exciting.
As Chinese industries continue to engage in environmental business, government interest and involvement won’t be far behind creating even more opportunities for domestic and overseas investments.